Smartphone, consumer perception, marketing strategy. Hence this enquiry seeks to find out whether there exist any differential and significant effects of sales promotion on consumer based brand equity. There are four major factors which influences on the buying behavior of consumer. New delhi, delhi 110096 abstract the cell phones have all qualities and features that qualify them to be called as a mini computer. The study of purchase behaviour answers three key questions. Factors influencing consumer behavior of smartphone users. Consumer buying behavour for sony products essay 14593 words.
Studies have shown that there are differences in consumer behaviour towards the two different types of sale s promotions, namely, price promotion and premium promotion. The present study aims towards providing insights for consumer buying behavior towards smart phones so that it can help companies in deciding type of smartphones to be introduced in the market. A study on customer attitude towards smartphones with. A study on customer attitude towards smartphones with special references to chithode, erode district national conference on innovative business practices in technological era 34 page erode sengunthar engineering college, thudupathi, erode limitation of study. We have identified 4 factors that affect the purchase intention of smartphone include brand image, pricing, product. Assael had identified four types of buying behaviour based on involvement and differences among brands table 4. Patil university, navi mumbai department of business management in partial fulfilment of the requirements for the award of the degree of. Primary data is collected through the structured questionnaire or through. There is a great difference in the behaviour between buying consumer durable and consumer nondurable. A study on customer satisfaction towards samsung respected sirmadam i am mohammed gufran, iii year bbm student, as part of my curriculum i am preparing a project report on the title a study on consumer satisfaction towards samsung. To best of my knowledge the report is original and has not been copied or submitted anywhere else.
Therefore, a research is conducted on the present situation of nepal to understand the influencing factors among the youths while buying smartphones in kathmandu, the capital city of nepal with. Among the independent variables, informative has the strongest significant relationship with dependent variable consumers attitude towards online advertising. So, i consult indian journal of marketing of last year for latest information. A study on customer attitude towards smartphones with special references to chithode, erode district. The impact of factors influencing the buying behaviour on the. Consumer behaviour regarding perception towards smart phones, buying choices. Understanding the buying behavior of the target market for its company products is the essential task for the marketing dept. To know the consumer buying behavior towards mobile phones in erode city. Consumer preferences and buying behavior regarding patanjali. Consumer behaviour projects projects on consumer behaviour. The objective of this research paper is to study consumer buying behaviour towards cosmetic products. This research is conducted in pune city and a survey method was used to collect the data from 200 respondents.
Examine the way young people relate to the functionality of mobile phones as well as assess observable phenomena. Enumerate the usage patterns and arrive at peculiarities, genderwise or agewise, if any. Many related studies have been conducted based on two fundamental models developed by engel, kollat and black well. There are several factors that affect consumer purchase intention towards smartphone brand. Project report on consumer behaviour pdf this project sought to explore consumer behaviour relating to the purchasing of. Consumer perception on buying behaviour towards smartphones. I hereby declare that this project report entitled study of consumer buying behaviour towards smart phone in the partial fulfilment of the requirement of post graduate diploma of business management pgdm of dr. The major categories of individual factors affecting consumer behavior are demographics, consumer knowledge, perception, learning, motivation, personality, beliefs, attitudes and life styles. Search and upload all types of consumer behaviour projects at management. Sakina ghadiyali2 abstract services are intangible products where in there cannot be any transfer of possession or ownership, and they. This study is important to the marketers to understand the consumer s purchasing behavior on perfume. Psychological factors so a study had been conducted on consumer behaviour towards twowheeler motor bikes in chennai and trichy with a sample of 100 consumers by selecting two wheeler. Shalaka ayarekar is a bonafide research work for the award of the doctor of. What factors influence them, is the focus of consumer behaviour.
Consumer buying behaviour towards smartphone free download as. Project on consumer behavior of smartphones and telecommunication. A project report on consumer behaviour in online shopping by anish thomas 2010e03 submitted to symbiosis international university in partial fulfilment of the requirements for the award of the masters in business administration. The job of marketer is to meet and satisfy target customers needs and wants but knowing customer is not a simple task. Consumer behavior as well as understanding why it is important to study consumer. A smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone. With your download, get the best papers relevant to this one, including 12 top related papers. A study on customer purchase behaviourtowards mobile phone. Pdf the impact of branding on consumer buying behavior. Consumer buying behaviour is the process involved when individuals or groups select, use, or dispose products, services, ideas or experiences exchange to satisfy needs and desires. As i would find any project report on the topic consumer behaviour towards washing machine and refrigerator.
Krishna kumar tawari dealer date18082008 sony exclusive, bhilai pic sony india private limited ground floor, 251, yashwant niwas road indore452 003. Consumer behaviour is the scientific learning of how people buy, what they prefer to buy, when they need to buy and why they buy i. Sakkthivel 2009 in their research paper aims to identify the impact of demographics on consumer buying behavior towards online purchase of different products based on the involvement and. For example, you may be using a survey by questionnaire or interview. This research paper is aimed at studying the consumer buying behaviour with respect to smart phones in india specifically at the delhincr region. From this study i have gained lot of practical exposure about consumer buying behaviour towards mobile phones. A study on customer attitude towards smartphones with special. Rani and sharma 2014 conducted a descriptive study on. Studies of customer behavior in pro kuhnyu 10 2011 pdf re tail. Pdf consumer behaviour of smartphone users researchgate. The study will find customers opinion about smart phone. A study on consumer buying behavior of mobile phones. A study on customer purchase behaviourtowards mobile phone with special reference to erode national conference on innovative business practices in technological era 5 page erode sengunthar engineering college, thudupathi, erode this study helps to know the buying behavior of the consumer while choosing mobile phones. Pdf customer buying behavior is also the process by which.
This is to certify that the thesis entitled impact and effectiveness of social media advertising on young working womens buying behaviour with reference to consumer electronics a study of selected cities in maharashtra and gujarat and submitted by ms. A study on customer attitude towards smartphones with special references to. In particular, consumer behavior in the smartphone industry, from adoption motivation to postusage behavior has become a major focus of research in the field of marketing. Search and upload all types of project on consumer behavior of smartphones and telecommunication projects for mbas on. This is a research report on project on consumer behavior of smartphones and telecommunication by nitya ramuji in marketing category. All these things created an arousal in the authors mind to study about the consumer behavior regarding smartphone. Factors affecting consumer buying behavior of mobile phone. Mar 20, 2016 a project report on a study on consumer buying behavior towards smartphone 1.
The impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india thesis submitted to d. Case of nairobi county by kirui andrew kibet p54793432015 supervisor. Project report on consumer behaviour towards washing machines. A study on customers attitude and perception towards digital food app services dr. Factors affecting smartphone purchase decisions of generationy.
Moreover, the characteristics of the buyer itself also affect the buying behavior. Youth buying behaviour towards smartphones iaras journals. Pdf a study of perfumes buying behaviour of consumers in. Consumer buying behaviour towards smartphone htc smartphone. Doc consumer perception towards smartphones raju rawat. As the consumer is more aware of the brand and he has all the knowledge about. A study of consumer behavior towards online shopping in kenya. Primary data for collecting primary data observation and questionnaire method. Miriti a research project submitted in partial fulfillment of the requirements for award of the degree in master of science in information technology management of the university of nairobi november 2016. While the existing evidence on consumer behaviour contained in this report.
A study on customer purchase behaviourtowards mobile phone with special reference to erode city. Study of mobile phone usage among the teenagers and youth in. Pdf consumer buying behavior towards cosmetic products. Based on the questionnaire prepared, the summary of the conversations.
Doc a project report on consumer behaviour in online. Consumer behaviour complete project report consumer. A project report on brand preference of mobile phones among. Jan 05, 2015 a study oncustomersatisfaction towards samsung brindavan college page 159 questionnaire title. A study on consumer buying behavior of mobile phones the behavior of consumers towards smartphones is increasingly a focus of marketing research. A study on consumer buying behaviour towards organized retail stores in erode district, tamil naduindia dr.
Consumer buying behavior is influenced by two major factors. The term consumer behavior is defined as the behavior that consumer display in searching for purchasing, using, evaluating and disposing of product and services that they expect will satisfy their needs. Pdf a study of customer buying behavior towards mobile phones. Consumer buying behaviour, project on consumer buying. Project report on consumer buying behaviour introduction.
However, in order to understand the consumer purchase intention towards smartphone brand, research has to be carried out. A study on consumer behabioural attitude towards online shopping. Consumer preferences and buying behavior regarding patanjali products free download as powerpoint presentation. Besides, analysis also shows consumers attitude towards online. Consumer behaviour complete project report free download as word doc. Consumer decision making varies with the type of buying decision. Consumer perception on buying behaviour towards smartphones 11189 words 45 pages introduction smartphone.
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